Press:  Adweek  The Drum  Adage

In-House Newsroom 

Authenticity meant avoiding advertising tricks and using honest storytelling, so we developed a newsroom, with dedicated documentarians, journalists and producers - a separate office inside the agency where this group sits together and runs everything from interviews, scripts, shots, edits, sound and traffic. All working to showcase the stories behind the network as they happen. 

- 50+ films produced to date
- 100+ engineers interviewed
- 14 key cities across the country

Local-Up Approach 

To connect intention and audience, we devised a Local-Up approach, using real locations, real Verizon engineers, and real reasons. Because the more real it becomes, the less it can be challenged by silly competitive claims.

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