Agency: Nobox / Client: Gatorade / Role: Art Director / Copywriter: Ricardo Sosa / Designer: Waldos Rodriguez
Global Online Videos featuring Messi, and Alexis Sanchez, combined with content from previous 5V5 tournaments.
In an attempt to inspire kids around the globe to join the tournament, we created a series of spots where a teenager from the previous year’s tournament started a play, and two of the best players in the world would finish it.
The first tournament in 2016 started with five countries. After the first year’s huge success and these online videos, the number of countries has tripled.